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Event Management Resume - Lidia R. Wallenburg

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Professional Experience

ARGENTUM  (Nov/02-Jan/05)

Owner – International Marketing

(Business was created to fund completion of Bachelor’s degree from The Ohio State University.)

  • Founded and managed operations of business dedicated to the importation and sale of fashion leather accessories. 
  • Contracted design and manufacturing of products and coordinated importation process. 
  • Coordinated sale of products in trade shows and regional fairs throughout the United States. 

 

The Ohio State University  (Mar/02-Mar/04)

During this timeframe, candidate returned to school as a full-time student at OSU in order to complete Bachelor's Degree in International Studies, with a major in World Economy and Business.  Some minor temporary work was performed which is not relevant to this resume.

 

SCHOOL AND HOME OFFICE PRODUCTS ASSOCIATION (Mar/98-Apr/99)

Associate Director of International Events

Integrated and managed international events department of trade association. Responsibility focused on execution of international events and trade missions. Membership included manufacturers, wholesalers, and retailers of the $324 billion industry of office products (including IT) and school materials.

  • Managed trade association’s international meetings and trade events.
  • Negotiated contracts and managed all aspects of events execution: housing agreements, exhibit coordination, logistics, on-site management, A/V and technology rental.
  • Oversaw all aspects of coordination and moderated trade and commercial missions to Argentina, Brazil, Chile, and Germany, and participation in local trade shows and conferences.
  • Managed development and production of event marketing/promotional literature, exhibit packets, surveys.
  • Designed and implemented advertising campaigns in trade media.
  • Performed comprehensive marketing research and analysis on events in emerging markets.
  • Recommended business development strategies and global marketing plans in order to facilitate market penetration.  

 

OFFINGER MANAGEMENT COMPANY (OMC) (Mar/94-Mar/98)

Director, International Event Operations

Integrated and managed international events department of multiple-management firm specialized in trade shows, meetings, and conference services and trade association management.

  • Managed all international and overseas conferences, meetings, trade shows, and educational programs for various trade associations and company-owned events. Responsible for the organizational leadership, budget preparation, pre-event logistics, and on-site coordination of cross-functional teams to deliver successful events
  • Negotiated contracts and managed all aspects of events execution: housing agreements, exhibit coordination, logistics, on-site management, A/V and technology rental.
  • Researched and advised management on participation in international trade shows and conferences or inception of new events. Maintained and updated trade show calendar.
  • Oversaw development and production of event marketing collaterals.
  • Designed and implemented event advertising campaigns in trade media.
  • Negotiated contracts with domestic and overseas event organizers for the group participation of exhibitors in: Argentina, Australia, Belgium, Brazil, England, Germany, Holland, Indonesia, Mexico, Singapore, Spain, and Thailand.

Global Marketing Responsibilities

  • Developed and implemented two-tier global marketing strategy for services and products of parent company.  Secondary aspect of the marketing platform focused on securing global market opportunities for manufacturers and wholesalers (association members) of $320 billion DIY industry via participation in international fairs.
  • Successfully increased parent company’s market share for all services and products through negotiated cooperation alliances and partnership agreements in:  Argentina, Australia, England, Germany, Mexico, Singapore, and Spain, and informal alliances in: Belgium, Brazil, Holland, Indonesia, Spain, and Thailand.

 

QUEST INTERNATIONAL (Jun/92-Mar/94)

Program Coordinator

  • Led marketing efforts for program expansion in South America.
  • Coordinated execution of conferences, special events, and board meetings, including meeting space, catering contracting, signage, travel arrangements, and lodging agreements.
  • Acted as administrative liaison to offices of Australia, Denmark, New Zealand, and Sweden.
  • Represented program at international conferences in Argentina and Brazil.
  • Assisted with the domestic program activities as necessary.
  • Offered administrative support to program managers based in Australia, Denmark, New Zealand, Sweden, and Puerto Rico.

 

ASEA BROWN BOVERI (ABB)  (May/88-Nov/91)

International Sales Coordinator

  • Coordinated marketing and sales conferences, international meetings, and training programs logistics, including meeting space, catering contracting, signage, and travel arrangements.
  • Offered administrative support to international sales offices in Argentina, Australia, Canada, Chile, Colombia, Mexico, New Zealand, Singapore (South East Asia), and Venezuela.
  • Occasionally traveled to Latin America subsidiaries.

 

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